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Seminole State College @ Heathrow, 1055 Aaa Dr, Heathrow, FL 32746

Ever wondered what it takes to be an entrepreneur?

The professional and personal challenges, the high and lows, the failures and the success?

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 1800 past events in 120 countries around the world in 2014.

The non-profit organization is headquartered in Seattle, Washington but Startup Weekend organizers and facilitators can be found in over 200 cities around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!

Ever wondered what it takes to be an entrepreneur? The professional and personal challenges, the high and lows, the failures and the success? Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 400 past events in 100 countries around the world in 2011.

The non-profit organization is headquartered in Seattle, Washington but Startup Weekend organizers and facilitators can be found in over 200 cities around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups.

Schedule

Friday

Apr 12
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday

Apr 13
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow

Sunday

Apr 14
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Lunch
  • Coaches arrive… ASK QUESTIONS
  • Gut check. Start prepping for presentations
  • Dinner
  • FINAL PRESENTATIONS
  • Judging & awards
  • Wrapup
  • Go home!
Platinum Sponsors
Speakers

Peter Atwal

Peter Atwal is a broadly and deeply seasoned telecommunications industry executive and entrepreneur. He has led R&D, business development and startups in all areas of the communications food chain, and has a reputation for high quality work in new product and business development.

Whether the industry is wireless telecommunications or information technology, Mr. Atwal has launched more than a dozen new ventures utilizing the development of military technology for business markets. He is active in a half-dozen industry associations, and is a sought-after speaker in business development and venture forums.

Currently, Mr. Atwal is a cofounder and Chief Technology Officer for PowerWave Cognition and is responsible for Cognition’s peer-to-peer, mobile and ad hoc wireless, self-forming and self-healing network technology for the public safety and consumer markets.

Previously, Mr. Atwal was Vice President of New Venture Development for MILCOM, a company that manages venture funds and creates new ventures. MILCOM has launched 13 high-tech companies, which together have attracted more than $600 million in venture capital.

Mr. Atwal holds a Bachelors of Science from London University, Queen Mary College, and continues to seek out and advise new businesses in telecommunications and IT.

Jerry Ross

Executive Director The National Entrepreneur Center

Jerry Ross is a life-long entrepreneur who has held leadership
positions with AT&T, Ohio Bell, and Goal Systems Software. Since
1989 Jerry has been an active entrepreneur in Orlando launching
local business ventures such as Sky-Tracker Florida, and Maverick
Business Magazine.

In 2007, Jerry was selected in a nationwide search to become the
Executive Director of the National Entrepreneur Center. Since then,
The Orlando Business Journal has called him a “virtual business
incubator” and named him one of the “Top 10 Businessmen to
Watch” in Central Florida.

He is a nationally recognized speaker who recently released his
first book entitled “Business Shorts”. His business articles have
appeared in a variety of national publications and he is an occasional
business commentator on both local and national television
programs.

Jerry is a board member of Christian Help, Orlando’s Minority
Enterprise Business Assistance Board, and serves as Vice-Chair
of Florida’s District Export Council. He is currently a member of the
2013 Leadership Florida class, and reports that he is already hard at
work on his second book entitled “More Shorts”.

AspirEDU

AspirEDU is a company founded by educators and innovators that specializes in providing student retention tools to colleges and universities. The Aspire Analytics system proactively identifies at-risk students by recognizing patterns as precursors to student attrition. The system has been developed over the years, starting as a checklist on a piece of paper, migrating to an excel spreadsheet, and finally evolving into a software program. Using this proprietary technology, Aspire Analytics assigns a risk index score to each student and produces an easy-to-use dashboard that allows college administrators to determine which students are currently at the highest risk for not completing a course. In a nutshell we tell administrators, counselors and instructors which students are most at risk of dropping out of class. This proactive approach to student retention increases the revenue of educational institutions, reduces expenses, and ultimately, increases graduation rates.

Judges

Henry Dreifus

Look up the definition of “smart card” in some online dictionaries and the name, “Henry Dreifus” appears. From literally authoring the book on Smart Cards in 1997 to leading the technological revolution we now all carry in our wallets, Henry Dreifus is an icon.

As founder and managing director of Dreifus Associates Limited, Henry Dreifus’s half century of accomplishments are too numerous to mention here. As the holder of key industry patents and a developer of identity technology worldwide, Dreifus Ltd. has earned its place as leader and innovator in this exploding field. Henry Dreifus is also the founding director of the Smart Card Industry Association and serves as a delegate to the International Standards Institute, the developer of worldwide standards for smart card technology. Mr. Dreifus, an accomplished author, speaker, and patent holder, has been called to present expert testimony before Congress. He is a graduate of the University of Pennsylvania and holds a Masters Degree in Business Administration from Washington University in St. Louis.

A pioneer in his field, Mr. Dreifus continues to lead this dynamic technology industry with innovations in security, identification, and information retrieval. Smart cards are now used everywhere: Smart cards provide secure access to buildings and information. They enable SIM cards in mobile phones, and financial transactions such as prepaid access for transportation. They also provide security for credit cards and ATMs. Even today, Mr. Dreifus’s unique perspective in identifying smart card applications continues to make Dreifus Ltd. an industry leader in smart card technology.

Dr. Melissa Kuchma

Dr. Kuchma, the President and Chief Operating Officer of Pandora Genomics, is a healthcare innovator striving to improve patient care through genetically tailored treatments. Statistically, genetics affect an estimated 75% of drug responses. By enabling doctors to access genetic profiles, Pandora Genomics’ algorithms may be able to predict and positively impact drug treatment responses.

Previously, Dr. Kuchman worked as a research scientist in conjunction with Harvard Medical School, where her focus was in radiopharmeceutical design and synthesis. Prior to launching Pandora, Dr. Kuchma was a research scientist in oncology at the M.D. Anderson Research Cancer Center in Orlando. She has also worked in research at the NanoScience Technology Center at the University of Central Florida.

Dr. Kuchma is an invited expert in personalized medicine and the application of genetic testing to clinical practice for OncologyPharma, an international website dedicated to professionals in research, molecular diagnostics, medical devices and pharmaceuticals.

Dr. Kuchma holds a BS in Chemistry from the University of Florida and a PhD in Chemistry from MIT.

Arthur Pancoe

LinkedInGoogle+

Arthur Pancoe has been at the top of his game for so long that he is considered to be one of the top stock market advisors in the United States. According to “Find The Best”, an online data-driven financial advisor comparison site, that’s not an opinion. it’s an unbiased fact. He knows how to win. His hard-earned education in science and technology, much of it self-taught, gave him an edge in evaluating pharmaceutical and biomed stocks. That was, and to a great extent still is, the secret to his success. Now in his eighth decade, Mr. Pancoe still works for Morgan Stanley. But that’s just where he wound up.

In the beginning, Mr. Pancoe was a whiz kid at Bear Stearns. His reputation for identifying investment-worthy drug stocks was earned at great personal price when he was almost in his fifties. When coronary diseases took Mr. Pancoe’s aunt, uncle, grandmother and finally his father, he vowed a personal quest to invest in groundbreaking drugs. Mr. Pancoe tirelessly examined each drug’s market potential, even attending medical symposiums to question company doctors.

Over the years, Mr. Pancoe has made millionaires out of many of his clients, and done pretty well for himself, too. But the character of this man shines brightest through his funding of the Beth Pancoe Life Sciences Center at his alma mater, Northwestern University in Chicago. Mr. Pancoe credits his success to his education at NU, and it was there in 1999, that he lost his 20-year old granddaughter, also an NU student, to leukemia.

The Pancoes also endow a mathematics chair at the university and serve as trustees on the John Evans Society for Donors. Yet Mr. Pancoe’s best gift to the university is still giving. Mr. Pancoe was one of the early investment advisors backing the drug Pregablin, developed at Northwestern’s Medical School. Licensed by the FDA in 2007, Pregablin, marketed as Lyrica, now enjoys sales of over three billion dollars.

Yes, Mr.Pancoe, you know you have made a difference in your life when an old photo of you is being auctioned on Ebay, starting at $25! You can buy it today: a 1970 photo of Arthur Pancoe as Scientific Director of the Society Against Violence to the Environment! Undeniably, Arthur Pancoe has always been way ahead of his time…for a very long time!

Silver Sponsors
Mentors

Gregg Pollack

EnvyLabs / CodeSchool   |  

Gregg Pollack helped build a few technology companies including Envy Labs, a Ruby on Rails consultancy in downtown Orlando, and Code School, an online learning platform that teaches software developers new skills. He also runs Orlando's yearly BarCamp, the Orlando Ruby Users Group, and Orlando Tech Events newsletter.

Pam Hoelzle

LinkedIn

Pam Hoelzle has built and exited a $18M dollar service company, failed at startup, coached hundreds of entrepreneurs, taught entrepreneurship and digital media at the MBA and undergraduate level. A lifetime entrepreneur Pam is most comfortable when launching, accelerating, storytelling or changing someone's world...
http://www.seattlebusinessconsulting.com

Josh Murdock

LinkedIn

Josh Murdock, also known as Professor Josh (http://professorjosh.com), currently works at Valencia College as an instructional designer helping build online courses, train faculty, and solve the Blackboard problems of the world. He is an Associate Faculty teaching both Educational Technology and Student Success in online, hybrid, and face-to-face for the past eight years.

Josh has a Master of Arts in both Educational Leadership for Higher Education and Instructional Technology from University of Central Florida. He has a graduate certificate in e-learning, He is a digital professor with over 14 years’ experience in higher education in a variety of areas.

He is actively involved in Social Media Club and various technology related groups in Orlando. He has presented at numerous national conferences on Assisted Technology, Social Media in Education, Millennial Generation, Web 2.0 Technologies, and various other topics. On the planning team for Central Florida Bloggers Conference and Tech Venture. He is on the Board of Directors for Valencia’s Foundation and various other collegewide committees."

Nancy Reiland

Nancy brings over 20 years of sales, marketing, consumer brand strategy, idea execution, customer development expertise in both Fortune 50 & start-up ventures.
She held several management roles at Nestlé S.A. during her 7+ years honing her skills in consumer product development, marketing and sales. Her spirit for executing good ideas in Silicon Valley led her to successful executive roles with WebShopper, Purple Moon (Paul Allen venture sold to Mattel), Cambridge Technology Partners and Vivid, a premier web developer/design house focused on strategic online ventures (sold to Modem Media).
Nancy relocated to Orlando several years ago where she co-founded Arbor Malone - a consulting agency focusing on innovative consumer-focused companies. In her free time, she can be found playing tennis, hiking, skiing and exploring the world with her family.

Eddy Borja

Co-Founder at Mainloop

Eddy loves to learn and to create. He's been developing on the iOS platform since the launch of the iPhone SDK beta in 2008. He graduated in 2009 from the University of Miami with a degree in Computer Science. Today, he is a Co-Founder and developer at Mainloop LLC, a mobile software development company based in South Florida that designs, develops and deploys apps for other companies and startups. Eddy constantly immerses himself in all aspects of technology, business and user experience.

As a supporter and veteran of Startup Weekend, Eddy has attended over 10 events in various cities and has taken 1st place three times with teams of amazing people. He hopes sharing his experiences will help others do the same.

In his free time Eddy continues to travel the world in search of adventure. "

Amy Kirkland

Amy Kirkland, Certified Business Analyst and manager of the Small Business Development
Center at Seminole State College assists clients in starting, growing, and succeeding in small
business. As owner of two Seminole County businesses over the past 20 years, Broadway
Dancewear, a retail dance boutique, and Wonderfaux Designs, a custom decorative painting
company, Kirkland learned firsthand what it takes to operate a profitable small business.

Amy earned a Bachelor of Science degree from the University of Tampa, double majoring
in Business Administration and Psychology. She served as captain of the UT women’s swim
team, and was named an NCAA two-time All American.

She is an active member of the Sanford Regional Chamber Small Business Development
Committee, and serves on the Oviedo Winter Springs Chamber board of directors as Secretary.

Amy lives in Oviedo with her husband and two daughters.

Joshua Johnson

Co-Founder Learn Everywhere   |  

An entrepreneur for most of his life, Joshua has a number of start-ups under his belt. He is a co-founder of Learn Everywhere, an education technology company with a focus on mobile solutions to improve memory retention.

Prior to Learn Everywhere, Joshua worked for the National Entrepreneur Center (formerly known as the Disney Entrepreneur Center) where he created and maintained their digital marketing strategy.

Joshua is an adjunct faculty at the University of Central Florida College of Business where he created the Entrepreneurial Marketing course he has taught for the last two years.

Maria Rodriguez-Scott

Chapter Chair SCORE Orlando

Maria is a results-driven professional with experience in all areas of management from strategic and
financial planning, human resources management to operational oversight. After beginning her career
with PricewaterhouseCoopers LLP, she held various leadership positions with Old Mutual Group, U.K.,
an international long-term savings and investment group, and Skandia Insurance Company Ltd, Sweden.
Responsibilities included operations for the Group’s emerging operations in Southern Europe and Latin
America. Extensive travel has allowed Maria to experience both the uniqueness of the various cultures
as well as the common interests that bind them. She is also fluent in Spanish. Maria is a Certified Public
Accountant, Certified Financial Planner and Chartered Financial Analyst.

Today, Maria dedicates her time to community organizations. She is the current Chapter Chair for
SCORE Orlando helping entrepreneurs and small business get off the ground and succeed. She is also
First Vice-Chair of the Board of Directors of Community Health Centers, Inc., a Federal Qualified Health
Center (FQHCs) that provides medical and dental care for traditionally underserved communities in
Central Florida.

Ken York

Program Manager Startups, Business Retention and Expansion Seminole County Economic Development

Ken York serves as Manager, Business Start-up, Retention, and Expansion in Seminole County’s economic development office, one of three principal divisions in the Economic and Community Development Services Department.

Ken is responsible for assisting entrepreneurs and conducting extensive outreach to existing Seminole County businesses. He focuses on retaining businesses in Seminole County and supporting their continued expansion. Ken’s key objective is to help companies resolve impediments to growth and profitability for the purpose of building the local economy.

Ken’s experience includes educational services, financial services and energy efficient construction, and he enjoyed a distinguished private sector career prior to joining Seminole County’s economic development office. His tenure includes The Princeton Review and Kaplan Inc., a division of the Washington Post. He founded York Financial Group, a Florida financial services company and was recognized by the Florida Housing Finance Corporation as one of the state’s best lenders, exemplifying the commitment to affordable home ownership.

Robert Goetz

Advisory Board Council / Entrepreneur Education Seminole State College of Florida

Robert Goetz has been founder of a successful marketing company, limousine business, and not so successful dotcom company. He has played key roles in a multitude of startups and early stage ventures. Clients of his marketing firm included Planet Hollywood, Disney, Electronic Testing Service, Harcourt, Tupperware, and Veritas. He is well versed in entrepreneurship and business incubation, and has been a regular presenter at national conferences. As an adjunct professor in economics, Seminole State College hired Robert full time in May 2004 to serve as manager of its Small Business Development Center. He currently serves as program manager for the College’s Seminole Advisory Board Council and Entrepreneur Education.

Schooled in economics and business at State University of New York at Albany (BA) and University of South Florida (MBA), Mr. Goetz effectively weaves the theoretical and classic textbook approach with the hands-on and practical tools necessary for success. He is certified in technology consulting, disaster planning and recovery, and is a Kauffman FastTrac® facilitator. He is a frequent contributing writer and columnist to several local and national business publications. He currently writes the column “Entrepreneurship and the Creative Economy” for Community College Entrepreneur Quarterly.

Sterling Bates

Silver Paradigm

Sterling became a full time entrepreneur after spending 13 years in the Fortune 50 going from IT to Marketing and discovering the joy of Behavior Sciences. Sterling now combines Psychology, Technology and Business and has clients ranging from the NFL to State Farm Insurance covering areas such as Customer Experience, Marketing/Branding and Recruitment..

Shawn Moore

CTO Solodeve

Shawn Moore is the founder and chief technology officer at Solodev, an Internet software company with a growing suite of products from Website Content Management and CRM to App development and Ecommerce. Shawn has been the pioneering influence behind the Solodev brand as well as architect in the development of Solodev’s proprietary code base. He has strategically grown the company into one that now services clients across the country in a broad range of industries such as healthcare, mass transit, economic development, technology, ecommerce, non-profit and retail. Considered a thought leader on the subject of functional design, Shawn has a passion for integrating the latest technologies in order to create dynamic online experiences and has a knack for helping clients maximize digital marketing strategies with their customers.

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Tom Cannon
Ron Ben-Zeev
Sarah Elbadri
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